The best-selling (number one) ground coffee brand in the United States of America is Folgers. It actually sells more than twice the amount as its competitors! Of course, we are just talking about the traditional ground coffee that you buy in supermarkets and retail.
| Do you drink this brand of coffee? |
Folgers is super popular
That's a pretty crazy stat, if you ask me. Folgers is the brand you always hear people talking about. So it's no secret that it's the most well-known brand of coffee as well. If we're talking about the overall market leader (selling ground coffee, K-Cups, in restaurants, etc.), the winner is Starbucks.
Starbucks is popular, too
But Folgers has been the most popular ground coffee brand for many years. I remember older people drinking this stuff when I was younger. Folgers is definitely super popular as it commands the highest retail volume in supermarkets all across the country.
Folgers' target demographic
Many Folgers drinkers are older people, but are super loyal to the brand. Starbucks, however, has a user base of mostly younger people. The company (Folgers) actually originated in 1850! Yes, that long ago! So it has definitely been around for many, many years and has what we call "staying power".
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