Key Takeaway:
The best-selling (number one) ground coffee brand in the United States of America is Folgers.
It actually sells more than twice the amount as its competitors! Of course, we are just talking about the traditional ground coffee that you buy in supermarkets and retail.
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| Do you drink this one? |
Folgers is a super popular brand
That's a pretty crazy stat, if you ask me. Folgers is the one you always hear people talking about. So it's no secret that it's the most well-known brand as well. If we're talking about the overall market leader (selling grounds, K-Cups, in restaurants, etc.), the winner is Starbucks.
Starbucks is popular, too
But Folgers has been the most popular ground coffee for many years. I remember older people drinking this stuff when I was younger. Folgers is definitely super popular, as it commands the highest retail volume in supermarkets all across the country. If you think about it, you always hear about this brand. You see television commercials for it all the time.
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| What's your favorite brand? |
Folgers' target demographic
Many Folgers drinkers are older people, but are super loyal to the product. Starbucks, however, has a user base of mostly younger people. The company (Folgers) actually originated in 1850! Yes, that long ago! So it has definitely been around for many, many years and has what we call "staying power".